Wednesday, November 9, 2011

Find New Clients Even If You Are Timid When You Work As a Freelance Writer

It's a stereotype that sometimes comes with at least some truth attached: that writers are not the most extrovert people around. If you are working as a freelance writer then it is possible that the writing is what you like doing, rather than the marketing for new clients.

There is all manner of advice for people wanting to find new clients, but the fact of the matter remains that a lot of us just are not fans of calling up complete strangers and trying to sell our services.

Personally, it's never been something that I've been particularly keen on. However, that doesn't mean that I have found it hard to find clients. In fact, quite the opposite.

There is No Necessity to Cold Call for New Clients

Some people are put off freelance writing because of the fear that they will have to cold call in order to find clients. I'm not going to knock cold calling because it is a proven way to find work, and if you're brave enough to do it yourself then go for it.

What I'm saying is you don't HAVE to cold call. There are other ways.

Like emails. The vast majority of all my marketing over the last few years has involved sending emails to potential clients. Simple as that.

I do have a phone number (a Skype number) with a voicemail, but I generally only use this for clients who I am already working with who prefer to work by phone than email. But the truth is I sometimes go for months without using it.

How You Can Find New Clients without Calling

I would recommend having a phone number, but you don't have to use it much. Sometimes things really are better over the phone, and it can be nice to talk to your clients personally from time to time.

However, you do not need to rely on this for finding new clients. Once I realised this I took my number down from my website and only gave it to clients if they asked to speak on the phone.

Instead, simply send off emails to the company in the same way as you would call them. Add some information about yourself, your experience and how you can help them, and then send it off.

Emails are easier to ignore and you will probably have to send out more emails to get a response, but with such a demand for web content these days you are never going to find that the work dries up.

And you can send off 20 or 30 in an hour quite easily, more than you could probably call.

Choose the Way that Suits You

Freelance writing is all about choice. Don't want to call up new clients to find work? Then you don't have to! Do it your way, and remember that it is perfectly possible to find work by sending out cold emails instead of calling.

Want to work as a freelance writer? Then what's stopping you? Find out exactly how you can start up a career as a writer and start to earn $150-$250 a day within a few months at ProWebWriting.com.

By Greg C Walker

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