Article Marketing Drawbacks

Article marketing has become one of the most effective strategies that businesses use when starting a marketing campaign. With every marketing tool there will be pros and cons, and article marketing is no exception. While not every system is perfect, there are things you can do to help boost the impact of your article marketing campaign.

One of the main drawbacks of article marketing is that it's not as fast as other marketing tools, like Pay Per Click. It takes time for you to really see an impact when using articles and for a while you may think that it's having absolutely no impact whatsoever.

Article marketing takes a lot of patience in order to make sure your content says exactly what you want. Your articles need to offer valuable, relevant information that will benefit readers and it may take some time to master this. If you aren't confident in your own writing abilities, or if you just don't have the time needed to focus on producing content, you can look into hiring a ghostwriter to do the work for you.

Once you have articles written, you need to submit them to article directories so that they will reach thousands of readers. Most article directories will put your article through a review process to make sure it meets all of their guidelines. Don't just submit one article and think you're done. For article marketing to work effectively, you need to add new content on a regular basis, at least once a week.

Not only should you submit content to article directories, but to other sites as well, like Squidoo, Google Knol, and Hub Pages. This can take a lot of time and effort which can try your patience at times, but the rewards are well-worth it.

Be consistent with your writing. Readers want to gather as much information as possible while at the same time being a little entertained. Give your writing a unique tone that reflects your winning personality. Use your writing voice as though you were talking to your reader face to face. Make sure that your readers are left satisfied and still wanting more.

Readers know a high-pressure sales pitch when they see one, so tread lightly when you're talking about a product or service you offer. Give them some information, but don't try to pressure them into a "buy now" situation. Offer them a free newsletter, e-book, or advice and tips when they visit your website and include a link so that they can take the next step. When your article is written well enough, your readers will be eager to know more, to learn what answers you can give them.

Article marketing is an effective tool that works well in every industry. The key is knowing how to use it and learning everything you can about making it work for you. It's time-consuming. It can cost you money. It will wear your patience thin. But in the end, it's worth it because it is one of the best ways to market your business and build your notoriety as an expert in your field.

By Deb Lamb